Emotional Business Intelligence : Enabling experience-centric business with the FeelingsExplorer
Helfenstein, S., Kaikova, O., Khriyenko, O., & Terziyan, V. (2014). Emotional Business Intelligence : Enabling experience-centric business with the FeelingsExplorer. In L. Gomes, J. Wtorek, A. Costa, H. Sawada, M. Manic, & P. Strumillo (Eds.), Proceedings of the 7th International Conference on Human System Interactions (HSI) (pp. 14-21). Institute of Electrical and Electronic Engineers (IEEE). https://doi.org/10.1109/HSI.2014.6860441
© 2014 IEEE. This is a Final Draft version of an article whose final and definitive form has been published by IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.
The domain of Emotional Business Intelligence (EBI) aims to support business-relevant emotional and emotionaware decisions in addition to rational decision making. EBI originates from three root domains: Emotional Business, Emotional Intelligence and Business Intelligence (BI). In this paper we emphasize emotional empowerment of the traditional BI function; outline its main characteristics as a business working model of an emotionally smart, continuously learning organization; and introduce a first candidate of the EBI Toolkit, the FeelingsExplorer (FE). FE is a mash-up browser based on 4i (“ForEye”) technology, capable of visualizing objects in an emotional semantic space and thereby supporting decision making on emotional grounds. It takes metadata as input and visualizes the personalized “emotional similarity” of products, services, and customers. Different scenarios for FE application and overall implications of EBI for business and human technology are discussed.
PublisherInstitute of Electrical and Electronic Engineers (IEEE)
Parent publication ISBN978-1-4799-4714-0
ConferenceInternational Conference on Human System Interaction
Is part of publicationProceedings of the 7th International Conference on Human System Interactions (HSI)
Publication in research information system
MetadataShow full item record
Showing items with similar title or keywords.
Data-driven Interactive Multiobjective Optimization : Challenges and a Generic Multi-agent Architecture Afsar, Bekir; Podkopaev, Dmitry; Miettinen, Kaisa (Elsevier BV, 2020)In many decision making problems, a decision maker needs computer support in finding a good compromise between multiple conflicting objectives that need to be optimized simultaneously. Interactive multiobjective optimization ...
Misitano, Giovanni; Afsar, Bekir; Lárraga, Giomara; Miettinen, Kaisa (Springer Science and Business Media LLC, 2022)In interactive multiobjective optimization methods, the preferences of a decision maker are incorporated in a solution process to find solutions of interest for problems with multiple conflicting objectives. Since multiple ...
Exploring Online Customer Experience Formation: How do Customers Explain Negative Emotions during Online Shopping Encounters? Kemppainen, Tiina; Makkonen, Markus; Frank, Lauri (University of Maribor, 2019)We investigated online customer experience formation by using customers’ own explanations of their negative emotions during their online shopping encounters. Survey data from 1,786 Finnish online shoppers were used to ...
Correlation of approach-avoidance behaviour and negative affect with cortical alpha oscillations in context of pain experience Honkanen, Hanna; Siikavirta, Reetta (2020)Kipu on epämiellyttävä sensorinen ja emotionaalinen kokemus, joka viestii usein kehoa uhkaavasta vaarasta. Samaan aikaan kipu on merkittävä haitta yksilön elämälle ja yhteiskunnalle. Neuraalisesti kipuärsyke kulkeutuu ...
Digital content marketing in business markets : Activities, consequences, and contingencies along the customer journey Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina (Elsevier, 2022)Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing ...