Henkilöbrändäys on varsin uusi ilmiö työelämässä, eikä siitä ole tehty vielä paljoakaan aiempaa tutkimusta. Tämän vuoksi on relevanttia tutkia henkilöbrändin rakentamista ja vertailla sitä yritysbrändin rakentamiseen, jota ...
Van Zoonen, Ward; Treem, Jeffrey W.; Sivunen, Anu(Emerald, 2022)
Purpose
The benefits associated with visibility in organizations depend on employees' willingness to engage with technologies that utilize visible communication and make communication visible to others. Without the ...
van Zoonen, Ward; Sivunen, Anu; Rice, Ronald E.; Treem, Jeffrey W.(SAGE Publications, 2023)
This study investigates the relationships between the use of various organizational ICTs, communication visibility, and perceived proximity to distant colleagues. In addition, this study examines the interplay between ...
van Zoonen, Ward; Sivunen, Anu(Sage Publications, 2023)
This study presents an analysis of the extent to which enterprise social media (ESM) use enhances visibility of content (message transparency) and connections (network translucence) in organizations, and how this affects ...
Social media has become a new way of life that allows for real-time interaction among businesses
(B2B) and consumers (P2P/C2C) as well as between business firms and consumers (B2C). Customers
are increasingly accessing ...
