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dc.contributor.authorKairytė, Jurgita
dc.date.accessioned2012-06-27T10:48:20Z
dc.date.available2012-06-27T10:48:20Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1218810
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/38111
dc.description.abstractThe purpose of the present study is to investigate the risk communication of organizations and risk understanding, or risk perception, of the public at large. The theoretical analysis generates the methodological model of risk communication and risk perception. This framework provides the ground for the empirical study focusing on nuclear power debate in Lithuania with the purpose of investigating the overall risk communication of Lithuanian organizations in relation to nuclear power issues, as well as citizens’ perceptions about the technology. The empirical investigation is based on a content analysis of qualitative data concerning risk communication of the target organizations, as well as secondary data analysis of a quantitative data set related to risk perceptions of the public. The results show that the present study is consistent with other research claiming that risk communication should be guided by the risk perceptions of the public at large. Communication about risks should be a continuous dialogue between risk professionals and the public. Moreover, it should be based on the concerns of the target audience and tailored according to the needs of various public groups. While communicating about risks, organizations should also keep in mind the importance of mutual trust.
dc.format.extent84 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherRisk
dc.subject.otherrisk communication
dc.subject.otherrisk perception
dc.subject.othernuclear power
dc.subject.othernuclear energy
dc.subject.othernuclear power plant
dc.subject.otherLithuania
dc.subject.otherIgnalina nuclear power plant
dc.titleRisk communication and risk perception : the case of nuclear power public debate in Lithuania
dc.typeBooken
dc.identifier.urnURN:NBN:fi:jyu-201206271972
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosDepartment of Communicationen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYhteisöviestintäfi
dc.contributor.oppiaineOrganizational Communicationen
dc.date.updated2012-06-27T10:48:22Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi3131
dc.subject.ysoriskit
dc.subject.ysoviestintä
dc.subject.ysoorganisaatioviestintä
dc.subject.ysoydinenergia
dc.subject.ysoydinvoimalat
dc.subject.ysoLiettua


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