IT-Supported International Subsidiary Establishment Process for the Japanese Market: A Case Study on Finnish High Technology SMEs
Ojala, A., & Nahar, N. (2005). IT-Supported International Subsidiary Establishment Process for the Japanese Market: A Case Study on Finnish High Technology SMEs. In Proceedings of the APDSI.
Päivämäärä
2005The large size of the Japanese IT market makes it
attractive to and important for foreign high technology
companies. However, the Japanese market is very
challenging, highly competitive, and difficult to penetrate
for foreign small and medium-sized enterprises (SMEs).
Most SMEs fail to penetrate into the Japanese market
effectively by using modern IT-tools in the international
subsidiary establishment process. No earlier in-depth
empirical research exists on the IT-supported
international subsidiary establishment process for this
market. This study investigated and analyzed how a
Finnish high technology SME implemented the ITsupported
international subsidiary establishment process
for the Japanese market. In this study, a case study
method was used to execute the research. This study
validated and refined a conceptual model of the ITsupported
international subsidiary establishment process
by using empirical data. The research findings revealed
that by using various IT-tools high technology companies
can improve their internationalization process, penetrate
the Japanese market rapidly and effectively, and manage
global information exchange. This study also
demonstrates that the use of IT-tools in the international
subsidiary establishment process includes some
limitations and not all tasks can be performed using ITtools
alone. The research findings in this study are useful
for both practice and further research.
...
Julkaisija
Asia-Pacific Decision Sciences Institute (APDSI)Kuuluu julkaisuun
Proceedings of the APDSIAsiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/15092702
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