Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
Liao, Xiaoling (2020)The hospitality industry is usually regarded in the centre of the globalization of international business. As hotels or resorts increasingly extend their properties in multicultural markets, in which China is perceived as ... -
Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
Penttinen, Jukka (2015)This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export ... -
Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market
Hurley, William (2013)Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and ... -
Global and local interactions in football : comparing the development paths of Finland and Hungary
Szerovay, Mihaly (University of Jyväskylä, 2018)The aim of this study is to increase understanding of football’s global and local contexts. More specifically, the development paths of Finnish and Hungarian football are explored and compared in four research articles ... -
Competency requirements of global software development : conceptualization, contextualization, and consequences
Holtkamp, Philipp (University of Jyväskylä, 2015)
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.