dc.contributor.author | Bliznakova, Rositsa | |
dc.date.accessioned | 2011-04-27T15:55:59Z | |
dc.date.available | 2011-04-27T15:55:59Z | |
dc.date.issued | 2011 | |
dc.identifier.other | oai:jykdok.linneanet.fi:1157492 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/26822 | |
dc.description.abstract | Floorball is a relatively new but quickly growing sport. Together with its development and spreading its importance grows as well. However previously conducted research on floorball from its managerial point of view is rare, especially on an international scale. The present investigation makes an attempt to fill this gap in a holistic manner. It explores the research problem of finding the potentials of floorball as a sustainably successful sport – worldwide and in the case country, Bulgaria. | |
dc.format.extent | 102 sivua | |
dc.language.iso | eng | |
dc.rights | This publication is copyrighted. You may download, display and
print it for Your own personal use. Commercial use is
prohibited. | en |
dc.rights | Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. | fi |
dc.subject.other | floorball | |
dc.subject.other | development | |
dc.subject.other | globalization | |
dc.subject.other | marketing | |
dc.subject.other | Bulgaria | |
dc.title | Floorball as a new sport : case study : Bulgaria as a floorball destination from insider's point of view | |
dc.identifier.urn | URN:NBN:fi:jyu-2011042710683 | |
dc.type.dcmitype | Text | en |
dc.type.ontasot | Pro gradu | fi |
dc.type.ontasot | Master's thesis | en |
dc.contributor.tiedekunta | Liikuntatieteellinen tiedekunta | fi |
dc.contributor.tiedekunta | Faculty of Sport and Health Sciences | en |
dc.contributor.laitos | Liikuntakasvatuksen laitos | fi |
dc.contributor.laitos | Department of Sport Sciences | en |
dc.contributor.yliopisto | University of Jyväskylä | en |
dc.contributor.yliopisto | Jyväskylän yliopisto | fi |
dc.contributor.oppiaine | Liikunnan yhteiskuntatieteet | fi |
dc.contributor.oppiaine | Social Sciences of Sport | en |
dc.rights.accesslevel | openAccess | fi |
dc.contributor.oppiainekoodi | 5032 | |
dc.subject.yso | salibandy | |
dc.subject.yso | globalisaatio | |
dc.subject.yso | markkinointi | |
dc.subject.yso | Bulgaria | |