Kauppakorkeakoulu: viimeksi lisätyt
Aineistot 31-35 / 1301
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Biodiversity, leadership, and resilience in a national sustainable tourism program
(Routledge, 2024)This study addresses the complex relationship between biodiversity, leadership, and resilience in the tourism industry. We apply case study methodology to examine the potential of Visit Finland’s Sustainable Travel Finland ... -
Accepting Organizational Theories
(Springer, 2023)In this paper we aim to contribute to the recent debate on non-empirical theory confrmation by analyzing why scientists accept and trust their theories in the absence of clear empirical verifcation in social sciences. Given ... -
The Human RFID Implants Introduce a New Level of Human-Computer Interaction : Twitter Topic Detection Gauges Consumer Opinions
(Springer, 2024)Human subcutaneous implants are being made available as the new level of human-computer interaction as well as a convenient way to streamline everyday routines. The reception of this new idea is varied: in Sweden it is ... -
Forms and Strategies of Personal Influence in “Public” Relations Practices : Evidence from Italy
(Emerald, 2024)Purpose – Personal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different ... -
Big data analytics capability, marketing agility, and firm performance : a conceptual framework
(Routledge, 2024)This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from marketing, information ...