The Human RFID Implants Introduce a New Level of Human-Computer Interaction : Twitter Topic Detection Gauges Consumer Opinions
Niininen, O., Singaraju, S., & Arango, L. (2024). The Human RFID Implants Introduce a New Level of Human-Computer Interaction : Twitter Topic Detection Gauges Consumer Opinions. In V. Jeseo, & J. Allen (Eds.), Welcome to The New Normal : Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023 (pp. 122-136). Springer. Developments in Marketing Science : Proceedings of the Academy of Marketing Science. https://doi.org/10.1007/978-3-031-49039-2_12
Julkaistu sarjassa
Developments in Marketing Science : Proceedings of the Academy of Marketing SciencePäivämäärä
2024Pääsyrajoitukset
Embargo päättyy: 2025-01-05Pyydä artikkeli tutkijalta
Tekijänoikeudet
© 2024 Academy of Marketing Science
Human subcutaneous implants are being made available as the new level of human-computer interaction as well as a convenient way to streamline everyday routines. The reception of this new idea is varied: in Sweden it is possible to pay train fares with implanted chip vs. in the USA some states are using legislation to ensure that residents cannot be implanted without their consent. Despite the resistance to this application of technology, the signs for major digital transformation are already evident. Industries like banking, health care and security should be closely monitoring the development opportunities implanted devices offer. The microblogging site Twitter has been linked to the younger, more affluent, and pro-technology users. This makes Twitter feed an excellent opportunity to gauge population opinions regarding human subcutaneous chip implants. The KNIME software was used for unsupervised topic detection with Latent Dirichlet Allocation (LDA) algorithm to identify the key issues engaging the tweeting public.
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Julkaisija
SpringerEmojulkaisun ISBN
978-3-031-49038-5Konferenssi
Academy of Marketing Science Annual ConferenceKuuluu julkaisuun
Welcome to The New Normal : Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023ISSN Hae Julkaisufoorumista
2363-6165Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/197715519
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