The rise of social media in career guidance

Abstract

Social media is regularly in the ‘news’ for good and for not so good reasons. In career development social media can be used by organisations to further develop a common understanding with clients. For many, social media is simply a collection of online tools that enable communities to share information, communicate and socialise. Social media provides new opportunities for career practitioners, but it also creates a demand in terms of new competencies. Following on from NCGE’s recent webinar that covered areas including using ICT tools and Social Media in guidance, in this article Jaana Kettunen explores the use and importance of social media in and for career guidance services.