Viime vuosikymmen on osoittanut asiakassitoutumisen olevan merkittävä trendi organisaatioissa sekä lukuisilla eri tutkimuksen aloilla. Tutkimuksen ansiosta ymmärrämme asiakkaiden sitoutumiskäyttäytymistä jo melko laajalti, ...
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social ...
There has been much research on customer engagement, loyalty, and loyalty programmes, but there has been no specific investigation of the impact of rewarded customer engagement on loyalty programme members in the sports ...
Paananen, Tiina; Frank, Lauri; Kemppainen, Tiina(University of Maribor, 2022)
This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult ...
Concern for the natural environment has become an issue that virtually all
companies have to address. Literature suggests that an environmentally oriented
marketing strategy, such as an environmental brand image, yields ...
