Showing items with similar title or keywords.

• Public vs private universities in Nigeria : Market dynamics perspective 

  Olaleye, Sunday; Ukpabi, Dandison; Mogaji, Emmanuel (Routledge, 2020)

  Due to the scarcity of literature on developing countries of Africa, there is a need for a conceptual paper on the market dynamics perspective of the Nigerian public and private universities. The price signal influences ...

• The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm 

  Presley, Matthew (2021)

  In-store analytics is a growing phenomenon where new technologies and digital solutions are emerging to help retailers answer a simple question - what is actually happening within their retail environment/s and how are ...

• Managing marketing in the digital era : evaluation of agile methodologies in marketing 

  Pesonen, Elisa (2022)

  Maailma muuttuu radikaalia vauhtia, ja kaikki ympärillämme on digitaalisempaa joka päivä. Tämä vaikuttaa laajasti organisaatioiden toimintaan ja jopa ihmisten jokapäiväiseen elämään. Organisaatioilla on keskeinen tarve ...

• Setting the future of digital and social media marketing research : perspectives and research propositions 

  Dwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; Filieri, Raffaele; Jacobson, Jenna; Jain, Varsha; Karjaluoto, Heikki; Kefi, Hajer; Krishen, Anjala S.; Kumar, Vikram; Rahman, Mohammad M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Rowley, Jennifer; Salo, Jari; Tran, Gina A.; Wang, Yichuan (Elsevier, 2021)

  The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower ...

• Digital marketing communication strategies in micro social enterprises 

  Hollen, Chinara (2018)

  Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the ...