Can arts, business and sustainability go together? : Implementing a communications course on cultural sustainability for business students

Abstract

This article describes the creation and implementation of a communications course based on cultural sustainability at Hanken School of Economics. Created in 2021, “Cultural Sustainability and Communication” is intended to expand the English business communication course pool. Several guests from the field of culture are invited to lecture on their expertise during the seven-week course. Cultural sustainability awareness, contact with stakeholders and communication strategies are at the heart of the course. It aims to increase cultural awareness during university studies and inspire the students to be players of change in the cultural scene.