Report on Young Audience Award

Abstract

Analysis of young people’s film preferences in Europe: The case study of the Young Audience Award (months 3-6). Leading partner: JYU (2 PM). The European Film Academy has awarded Young Audience Awards to European films since 2012. The awarded films are annually selected by 12-14-year-old audiences across Europe among three films pre-selected by the Academy. The European Film Academy includes over 4000 filmmakers from European countries working in close contact with various core institutions and organisations in the EFI. This case study explores how the European Film Academy seeks to build future competitiveness of the EFI by engaging young people as audiences of European cinema. The focus of the case study is the preferences of the 12-14-year-old cinema audiences in Europe through the analysis of the Young Audience Awards. Methods: Desktop analysis of the organisation and aims of the Young Audience Awards; analysis of the style and content of the awarded films.