Digital corporate communication and algorithmic leadership and management

Abstract

During the past decade, the 4th industrial revolution has been rapidly unfolding, with digitalization and automation affecting more and more functions and processes in organizations. The emergence of the new forms of work, powered by digital technologies, resulted in the novel approaches to management and leadership, where the algorithms are often mediating human managers. The adoption of such technologies has shaped organizational communication and the ways information flows. This chapter explores the changes of the on-going transformation of corporate communication, reflecting on the established management and Communicatively Constituted Organizations (CCO) theories. It presents and conceptualizes Digital Corporate Communication (DCC) as a part of the newly evolved algorithmic management and leadership practices in the era of digital economy.