Enabling Value Co-Creation in Partner Collaboration Ecosystems : An Institutional Work Perspective

Abstract

This study integrates service-dominant logic and institutional theory to develop a conceptual framework that delineates how institutional work can be leveraged to enable value co-creation within partner collaboration ecosystems. We contribute to research and practice by highlighting the importance of institutions (i.e., rules, norms, meanings, symbols, and similar aides to collaboration) and institutional arrangements (i.e., interdependent assemblages of institutions) as coordination mechanisms for value co-creation in partner collaboration ecosystems and by proposing how actors can purposively shape these arrangements to achieve value co-creative collaborations.