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• Online impulse purchases versus planned purchases and the role of visual attributes 

  D’Souza, Clare; Wong, Winnie; El Haber, Nicole; Brouwer, Anne Renée; Niininen, Outi (Taylor & Francis, 2024)

  Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence of tactile experiences, ...

• The Drivers of Showrooming Behavior : A Meta-Analysis 

  Holkkola, Matilda; Tyrväinen, Olli; Makkonen, Markus; Karjaluoto, Heikki; Kemppainen, Tiina; Paananen, Tiina; Frank, Lauri (University of Maribor Press, 2024)

  Showrooming behavior refers to consumer behavior where consumers first physically evaluate products in offline channels and then compare the potential purchases in online channels. Although the drivers of showrooming ...

• Consumer behaviour and decision-making process of mature consumers in Finnish retail environment 

  Westerholm, Max (2021)

  Maailman ikärakenne vanhenee jatkuvasti ja asiakassegmentit, jotka koostuvat senioreista, kasvavat entisestään. Nämä segmentit eivät ole pelkästään suuria ihmismäärältään, vaan myös varakkaita sekä halukkaita käyttämään ...

• Online antecedents for young consumers’ impulse buying behavior 

  Nyrhinen, Jussi; Sirola, Anu; Koskelainen, Tiina; Munnukka, Juha; Wilska, Terhi-Anna (Elsevier, 2024)

  Acting on a sudden urge to purchase something without a prior intention or plan to do so and without considering its long-term effects is regarded as impulse buying behavior. The convenience and automatization of online ...

• Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis 

  Tuominen, Jesse; Rantala, Eero; Tolvanen, Asko; Luoma-aho, Vilma; Wilska, Terhi-Anna (Routledge, 2022)

  This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish ...