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dc.contributor.authorErkkilä, Taina
dc.contributor.authorLuoma-aho, Vilma
dc.date.accessioned2023-02-27T07:26:57Z
dc.date.available2023-02-27T07:26:57Z
dc.date.issued2023
dc.identifier.citationErkkilä, T., & Luoma-aho, V. (2023). Alert but somewhat unaligned : public sector organisations’ social media listening strategies during the COVID-19 pandemic . <i>Journal of Communication Management</i>, <i>27</i>(1), 120-135. <a href="https://doi.org/10.1108/JCOM-02-2022-0015" target="_blank">https://doi.org/10.1108/JCOM-02-2022-0015</a>
dc.identifier.otherCONVID_176426689
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85644
dc.description.abstractPurpose During the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this study was to investigate how the pandemic shaped social media listening in Finland's public sector organisations, and how these organisations aligned their listening and strategic communication to address emerging questions, news (real and fake) and rumours during the pandemic. Design/methodology/approach Building on a theoretical background from strategic communication, organisational listening, digital marketing and public sector communication, qualitative interview data included communicators (N=14) from all central Finnish public sector organisations in charge of COVID-19 communication. Findings were themed and analyzed qualitatively to understand the level of alignment of strategic communication on social media. Findings The findings revealed that the pandemic had strained public sector organisations' communication capabilities, forcing them to align their processes and resources reactively to enable useful content and limit false/misleading content. The results confirmed that organisational listening remained somewhat unaligned. A dual role of public sector communication as speakers but increasingly as listeners was highlighted. Originality/value Our findings point to organizational listening on social media being a central requisite for public sector organisations overcoming a crisis.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartofseriesJournal of Communication Management
dc.rightsCC BY 4.0
dc.subject.otherpublic sector
dc.subject.othersocial media
dc.subject.otherstrategic communication
dc.subject.othercommunication strategy
dc.titleAlert but somewhat unaligned : public sector organisations’ social media listening strategies during the COVID-19 pandemic
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202302271906
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange120-135
dc.relation.issn1363-254X
dc.relation.numberinseries1
dc.relation.volume27
dc.type.versionpublishedVersion
dc.rights.copyright© Taina Erkkilä and Vilma Luoma-aho. Published by Emerald Publishing Limited
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber
dc.subject.ysoviestintästrategiat
dc.subject.ysojulkinen sektori
dc.subject.ysososiaalinen media
dc.subject.ysoviestintä
dc.subject.ysopandemiat
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p21088
jyx.subject.urihttp://www.yso.fi/onto/yso/p7104
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p36
jyx.subject.urihttp://www.yso.fi/onto/yso/p10121
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1108/JCOM-02-2022-0015
dc.relation.funderMaanpuolustuksen kannatussäätiöen
dc.relation.funderMaanpuolustuksen kannatussäätiöfi
jyx.fundingprogramOthersen
jyx.fundingprogramMuutfi
dc.type.okmA1


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