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dc.contributor.authorWahid, Risqo
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorUkpabi, Dandison
dc.contributor.authorTaiminen, Kimmo
dc.contributor.editorFerrer-Rosell, Berta
dc.contributor.editorMassimo, David
dc.contributor.editorBerezina, Katerina
dc.date.accessioned2023-01-25T08:41:28Z
dc.date.available2023-01-25T08:41:28Z
dc.date.issued2023
dc.identifier.citationWahid, R., Karjaluoto, H., Ukpabi, D., & Taiminen, K. (2023). Can TikTok Sound Enhance Tourism SMEs’ Engagement?. In B. Ferrer-Rosell, D. Massimo, & K. Berezina (Eds.), <i>Information and Communication Technologies in Tourism 2023 : Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023</i> (pp. 142-147). Springer. Springer Proceedings in Business and Economics. <a href="https://doi.org/10.1007/978-3-031-25752-0_15" target="_blank">https://doi.org/10.1007/978-3-031-25752-0_15</a>
dc.identifier.otherCONVID_172659950
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85172
dc.description.abstractThis study explores the role of sound and its interaction with marketergenerated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok. Content analysis was conducted to analyze data from 7 travel guide services in Indonesia. The final dataset comprised 660 TikTok videos, 4,092,289 views, and 10,920 shares. The results confirm that cover sound has no direct effect either on views or shares. Also, cover sound has no interaction effects with any MGC in impacting CE (i.e., views and shares). Individually, the MGC of emotional content has significant and positive effects on views, while informational and transactional posts have no significant effects on views. Further, transactional social media posts have significant and positive effects on shares, while informational and emotional posts have no significant effects on shares. Theoretically, this study expands content marketing and tourism CE literature by investigating factors driving CE in the context of tourism SMEs and TikTok. Practically, findings from this research can assist tourism SMEs in optimizing their content marketing strategies on TikTok.en
dc.format.extent368
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherSpringer
dc.relation.ispartofInformation and Communication Technologies in Tourism 2023 : Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023
dc.relation.ispartofseriesSpringer Proceedings in Business and Economics
dc.rightsCC BY 4.0
dc.subject.othertourism SMEs
dc.subject.otherTikTok
dc.subject.othercontent marketing
dc.subject.othercustomer engagement
dc.subject.othersocial media
dc.titleCan TikTok Sound Enhance Tourism SMEs’ Engagement?
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202301251465
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineResurssiviisausyhteisöfi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineSchool of Resource Wisdomen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-3-031-25751-3
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange142-147
dc.relation.issn2198-7246
dc.type.versionpublishedVersion
dc.rights.copyright© 2023 The Author(s)
dc.rights.accesslevelopenAccessfi
dc.relation.conferencee-Tourism Conference
dc.subject.ysososiaalinen media
dc.subject.ysoTikTok
dc.subject.ysoasiakaskokemus
dc.subject.ysomatkailuyritykset
dc.subject.ysositoutuminen (toiminta)
dc.subject.ysomatkailu
dc.subject.ysomarkkinointiviestintä
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p38864
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p9341
jyx.subject.urihttp://www.yso.fi/onto/yso/p13419
jyx.subject.urihttp://www.yso.fi/onto/yso/p3917
jyx.subject.urihttp://www.yso.fi/onto/yso/p6988
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1007/978-3-031-25752-0_15
dc.type.okmA4


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