Cultural Values’ Influences on Users’ Preferences for Gamification Techniques
Usunobun, I., Anti, E., Hu, F., Habila, L., Sayed, R., Zhang, Y., & Tuunanen, T. (2019). Cultural Values’ Influences on Users’ Preferences for Gamification Techniques. In ICIS 2019 : Proceedings the 40th International Conference on Information Systems (Article 158277). Association for Information Systems. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1046&context=icis2019
Tekijät
Päivämäärä
2019Tekijänoikeudet
© Association for Information Systems
Gamification techniques such as badges, levels, roles, are widely adopted in information systems (IS). Though researchers have noted that cultural values may influence users' usage of IS, there is a lack of research regarding the relationship of cultural values and gamification techniques. Our study aims to contribute to this area. We propose that users' cultural values may influence how they are motivated and further influence their preferences toward specific gamification techniques. In this research in progress, we review cultural values, examine the currently adopted gamification techniques, and then propose how cultural values influence users' preferences toward specific gamification techniques. We encourage designers to cater the adoption of gamification techniques in IS according to the users' cultural values, and researchers may further investigate the relation-ship between culture and gamification techniques. We propose a research agenda to investigate IS users' preferences toward different gamification techniques through an experiment with cultural values primed and a survey with participants from different cultural settings.
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Julkaisija
Association for Information SystemsEmojulkaisun ISBN
978-0-9966831-9-7Konferenssi
International Conference on Information SystemsKuuluu julkaisuun
ICIS 2019 : Proceedings the 40th International Conference on Information SystemsISSN Hae Julkaisufoorumista
1026-1079Asiasanat
Alkuperäislähde
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1046&context=icis2019Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/47272938
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