Contemporary Issues in Digital Marketing

doi:10.4324/9781003093909

dc.contributor.editor	Niininen, Outi
dc.date.accessioned	2022-12-19T07:01:47Z
dc.date.available	2022-12-19T07:01:47Z
dc.date.issued	2022
dc.identifier.citation	Niininen, O. (Ed.). (2022). <i>Contemporary Issues in Digital Marketing</i>. Routledge. <a href="https://doi.org/10.4324/9781003093909" target="_blank">https://doi.org/10.4324/9781003093909</a>
dc.identifier.isbn	978-0-367-55533-7
dc.identifier.other	CONVID_164404721
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/84460
dc.description.abstract	This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how they can enhance User Experience • How ‘digital’ is changing servicescapes • Issues surrounding ethics and privacy • Current and future issues surrounding Social Media • Key considerations for the future of Digital Marketing • Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.	en
dc.format.extent	188
dc.format.mimetype	application/pdf
dc.language.iso	eng
dc.publisher	Routledge
dc.rights	CC BY-NC-ND 4.0
dc.title	Contemporary Issues in Digital Marketing
dc.type	book
dc.identifier.urn	URN:NBN:fi:jyu-202212195715
dc.contributor.laitos	Kauppakorkeakoulu	fi
dc.contributor.laitos	School of Business and Economics	en
dc.contributor.oppiaine	Digital marketing and Communication	fi
dc.contributor.oppiaine	Markkinointi	fi
dc.contributor.oppiaine	Digitaalinen liiketoiminta ja talous (painoala)	fi
dc.contributor.oppiaine	Basic or discovery scholarship	fi
dc.contributor.oppiaine	Digital marketing and Communication	en
dc.contributor.oppiaine	Marketing	en
dc.contributor.oppiaine	Digital Business and Economy (focus area)	en
dc.contributor.oppiaine	Basic or discovery scholarship	en
dc.type.uri	http://purl.org/eprint/type/Book
dc.type.coar	http://purl.org/coar/resource_type/c_2f33
dc.description.reviewstatus	peerReviewed
dc.type.version	publishedVersion
dc.rights.copyright	© 2022 selection and editorial matter, Outi Niininen individual chapters, the contributors
dc.rights.accesslevel	openAccess	fi
dc.subject.yso	tekoäly
dc.subject.yso	sosiaalinen media
dc.subject.yso	markkinointi
dc.subject.yso	verkkokauppa
dc.subject.yso	verkkopalvelut
dc.subject.yso	asiakaskokemus
dc.subject.yso	big data
dc.subject.yso	yksilönsuoja
dc.subject.yso	digitaalinen markkinointi
dc.subject.yso	käyttäjäkokemus
dc.format.content	fulltext
jyx.subject.uri	http://www.yso.fi/onto/yso/p2616
jyx.subject.uri	http://www.yso.fi/onto/yso/p20774
jyx.subject.uri	http://www.yso.fi/onto/yso/p5878
jyx.subject.uri	http://www.yso.fi/onto/yso/p9457
jyx.subject.uri	http://www.yso.fi/onto/yso/p6624
jyx.subject.uri	http://www.yso.fi/onto/yso/p24882
jyx.subject.uri	http://www.yso.fi/onto/yso/p27202
jyx.subject.uri	http://www.yso.fi/onto/yso/p3637
jyx.subject.uri	http://www.yso.fi/onto/yso/p23942
jyx.subject.uri	http://www.yso.fi/onto/yso/p25337
dc.rights.url	https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi	10.4324/9781003093909
dc.type.okm	C2

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Contemporary Issues in Digital Marketing

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Aineisto kuuluu seuraaviin kokoelmiin

Samankaltainen aineisto

Inbound marketing : practical aspects of promoting goods and services in e-commerce ﻿

The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping ﻿

Setting the future of digital and social media marketing research : perspectives and research propositions ﻿

Reinforcement of brand relationships in an omnichannel environment : a qualitative study on clothing shopping ﻿

Digital content marketing on social media along the B2B customer journey : The effect of timely content delivery on customer engagement ﻿

Inbound marketing : practical aspects of promoting goods and services in e-commerce

The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping

Setting the future of digital and social media marketing research : perspectives and research propositions

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