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Contemporary Issues in Digital Marketing

dc.contributor.editorNiininen, Outi
dc.date.accessioned2022-12-19T07:01:47Z
dc.date.available2022-12-19T07:01:47Z
dc.date.issued2022
dc.identifier.citationNiininen, O. (Ed.). (2022). <i>Contemporary Issues in Digital Marketing</i>. Routledge. <a href="https://doi.org/10.4324/9781003093909" target="_blank">https://doi.org/10.4324/9781003093909</a>
dc.identifier.isbn978-0-367-55533-7
dc.identifier.otherCONVID_164404721
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/84460
dc.description.abstractThis book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how they can enhance User Experience • How ‘digital’ is changing servicescapes • Issues surrounding ethics and privacy • Current and future issues surrounding Social Media • Key considerations for the future of Digital Marketing • Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.en
dc.format.extent188
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.rightsCC BY-NC-ND 4.0
dc.titleContemporary Issues in Digital Marketing
dc.typebook
dc.identifier.urnURN:NBN:fi:jyu-202212195715
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/Book
dc.type.coarhttp://purl.org/coar/resource_type/c_2f33
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© 2022 selection and editorial matter, Outi Niininen individual chapters, the contributors
dc.rights.accesslevelopenAccess
dc.type.publicationbook
dc.subject.ysotekoäly
dc.subject.ysososiaalinen media
dc.subject.ysomarkkinointi
dc.subject.ysoverkkokauppa
dc.subject.ysoverkkopalvelut
dc.subject.ysoasiakaskokemus
dc.subject.ysobig data
dc.subject.ysoyksilönsuoja
dc.subject.ysodigitaalinen markkinointi
dc.subject.ysokäyttäjäkokemus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p2616
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p5878
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p6624
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p27202
jyx.subject.urihttp://www.yso.fi/onto/yso/p3637
jyx.subject.urihttp://www.yso.fi/onto/yso/p23942
jyx.subject.urihttp://www.yso.fi/onto/yso/p25337
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.4324/9781003093909
dc.type.okmC2


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