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dc.contributor.authorColleoni, Elanor
dc.contributor.authorRomenti, Stefania
dc.contributor.authorValentini, Chiara
dc.contributor.authorBadham, Mark
dc.contributor.authorChoi, Sung In
dc.contributor.authorKim, Sungsu
dc.contributor.authorJin, Yan
dc.date.accessioned2022-02-17T12:10:52Z
dc.date.available2022-02-17T12:10:52Z
dc.date.issued2022
dc.identifier.citationColleoni, E., Romenti, S., Valentini, C., Badham, M., Choi, S. I., Kim, S., & Jin, Y. (2022). Does Culture Matter? : Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19. <i>Sustainability</i>, <i>14</i>(2), Article 889. <a href="https://doi.org/10.3390/su14020889" target="_blank">https://doi.org/10.3390/su14020889</a>
dc.identifier.otherCONVID_104295349
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/79821
dc.description.abstractThe COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setting may challenge earlier findings. This study empirically investigates whether three cultural factors (individualism/collectivism, uncertainty avoidance, and power distance) affect public perceptions measured as recall of and favorability towards corporate COVID-19 response initiatives across six countries. Findings from a representative survey of adults across these countries show that respondents in individualistic and collectivistic countries recall these CSR communication campaigns about these corporate COVID-19 response initiatives quite differently, and these are related to differences in power distance and uncertainty avoidance. However, no difference was found in overall corporate favorability, indicating that cultural factors did not affect levels of favorability towards such initiatives. This, we argue, can be explained by the global dimension of the COVID-19 pandemic, which is the context of these CSR initiatives. This study contributes to CSR communication literature with empirical findings from a global pandemic setting. It offers businesses and managers empirical grounds to understand the communicative impact of COVID-19 response initiatives, which can inform future CSR actions.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherMDPI AG
dc.relation.ispartofseriesSustainability
dc.rightsCC BY 4.0
dc.subject.otherCSR communication
dc.subject.otherculture, cultural factors
dc.subject.otherstrategic communication
dc.subject.otherbusiness in society
dc.subject.otherCOVID-19 pandemic
dc.subject.otherquantitative analysis
dc.titleDoes Culture Matter? : Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202202171548
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn2071-1050
dc.relation.numberinseries2
dc.relation.volume14
dc.type.versionpublishedVersion
dc.rights.copyright© 2022 by the authors. Licensee MDPI, Basel, Switzerland.
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber
dc.subject.ysoCOVID-19
dc.subject.ysokulttuurierot
dc.subject.ysojulkisuuskuva
dc.subject.ysoyritysvastuu
dc.subject.ysososiaalinen vastuu
dc.subject.ysokansainvälinen vertailu
dc.subject.ysoyritysviestintä
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p38829
jyx.subject.urihttp://www.yso.fi/onto/yso/p2190
jyx.subject.urihttp://www.yso.fi/onto/yso/p11169
jyx.subject.urihttp://www.yso.fi/onto/yso/p26334
jyx.subject.urihttp://www.yso.fi/onto/yso/p5601
jyx.subject.urihttp://www.yso.fi/onto/yso/p19660
jyx.subject.urihttp://www.yso.fi/onto/yso/p26122
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.3390/su14020889
dc.relation.funderHelsingin Sanomat Foundationen
dc.relation.funderHelsingin Sanomain Säätiöfi
jyx.fundingprogramFoundationen
jyx.fundingprogramSäätiöfi
jyx.fundinginformationThis study is part of the project “COVID-19 Voices in Finnish News Media in the Global Context” and has received financial support by Helsingin Sanomat Foundation.
dc.type.okmA1


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