“This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace
Kauppila, S., & Soliman, W. (2022). “This Is the Future of Advertising!” Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace. In Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022) (pp. 2826-2835). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.350
Date
2022Copyright
© Authors, 2022
Unlike classical forms of deception where the deceiver deceives their victims directly, the crowdsourcing of cyber deception provides a powerful and cost-effective mechanism for deceivers to create and spread falsehood from the shadows. But for a mass deception campaign to be effective, the crowdworkers must rationalize (and willingly accept) their role in the deceptive act. What, then, could justify participation in a mass-deception campaign? To answer this question, we adopt the qualitative vignette approach and utilize neutralization theory as our guiding lens. Our results point to several neutralization techniques that crowdworkers could invoke to convincingly rationalize involvement in a cyber deception campaign. Importantly, the findings shed new light on a growing pessimism about work ethics in cyberspace which may lead some ordinary people into joining deception campaigns, believing it to be the future of advertising. We discuss the theoretical and practical implications of these novel insights.
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Publisher
University of Hawai'i at ManoaParent publication ISBN
978-0-9981331-5-7Conference
Hawaii International Conference on System SciencesIs part of publication
Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS 2022)ISSN Search the Publication Forum
1530-1605
Original source
http://hdl.handle.net/10125/79684Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/103895007
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