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dc.contributor.advisorAbrahamsson, Pekka
dc.contributor.authorMäkelä, Aku
dc.date.accessioned2022-01-11T06:03:30Z
dc.date.available2022-01-11T06:03:30Z
dc.date.issued2021
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/79269
dc.description.abstractThe purpose of this Master's thesis is to investigate how mobile game companies are trying to use the role of the product manager in their operations and how this role differs from the role of the product manager in the software industry. Traditionally, the product manager has been responsible for enabling the technical implementation of the product and maintaining the vision, but the research revealed that the roles differ somewhat across industries. For the study, nine industry professionals were interviewed from a number of mobile games companies across Europe. The study was conducted as a semi- structured interview due to the prevailing Covid-19 pandemic via video link. All product managers interviewed agreed, among other things, that the product manager should be dedicated to prioritising and designing game features together with game designers. In contrast, the product managers interviewed were of the opinion that in the mobile games industry, the product manager should not necessarily be involved in user acquisition but should focus more on the aforementioned product development and the refinement and testing of its functionalities. In addition, the interviews revealed that, compared to the role of the software product manager, many of the tasks directly comparable to the role of the software product manager in mobile games were divided between the product manager, the producer, and the game lead, allowing for a clearer focus.en
dc.format.extent102
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherproduct management
dc.titleThe role of product manager in free-to-play mobile gaming industry
dc.identifier.urnURN:NBN:fi:jyu-202201111047
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaInformaatioteknologian tiedekuntafi
dc.contributor.tiedekuntaFaculty of Information Technologyen
dc.contributor.laitosInformaatioteknologiafi
dc.contributor.laitosInformation Technologyen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi601
dc.subject.ysotuotekehitys
dc.subject.ysotuotteet
dc.subject.ysomobiilipelit
dc.subject.ysopeliteollisuus
dc.subject.ysouutuudet
dc.subject.ysoilmaispelit
dc.subject.ysotuotepäälliköt
dc.subject.ysoproduct development
dc.subject.ysoproducts
dc.subject.ysomobile games
dc.subject.ysogame industry
dc.subject.ysonew products
dc.subject.ysofree-to-play games
dc.subject.ysoproduct managers
dc.format.contentfulltext
dc.type.okmG2


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