How a glass-processing SME developed its big data competence
Mero, J., Karjaluoto, H., & Tammisalo, T. (2021). How a glass-processing SME developed its big data competence. In C. Lund Pedersen, A. Lindgreen, T. Ritter, & T. Ringberg (Eds.), Big Data in Small Business : Data-Driven Growth in Small and Medium-Sized Enterprises (pp. 117-127). Edward Elgar. https://doi.org/10.4337/9781839100161.00015
Päivämäärä
2021Oppiaine
MarkkinointiDigital marketing and CommunicationDigitaalinen liiketoiminta ja talous (painoala)Basic or discovery scholarshipHyvinvoinnin tutkimuksen yhteisöTyön ja johtamisen muuttuminen digitaalisessa ajassaMarketingDigital marketing and CommunicationDigital Business and Economy (focus area)Basic or discovery scholarshipSchool of WellbeingEmergent work in the digital eraTekijänoikeudet
© 2021 Edward Elgar
This chapter demonstrates how Glaston, a glass-processing SME, has overcome the constraints of limited funds and limited technical know-how to develop its big data competence. While describing Glaston's big data journey, the study focuses on three types of dynamic capabilities that have played a crucial role in the building of Glaston's big data competence. First, the combination of market listening and business imagination has enabled Glaston to monitor technological developments in the industry and adapt them to big data use cases that are relevant for the company. Second, open innovation has allowed Glaston to complement internal resources and co-create big data initiatives with external partners. Third, the culture of experimentation has enabled Glaston to build a portfolio of big data initiatives that are tested and piloted prior to full-scale implementation.
Julkaisija
Edward ElgarEmojulkaisun ISBN
978-1-83910-015-4Kuuluu julkaisuun
Big Data in Small Business : Data-Driven Growth in Small and Medium-Sized EnterprisesJulkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/102368637
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