A Qualitative Study on the Categorisation and Prioritisation of Digital Competencies and Attitudes for Managers and Employees

Abstract

Digital transformation is a mega-trend and is perceived by many companies as an opportunity to remain competitive. The digital competencies and digital mindset of managers and employees play an important role. Without new competencies and changed attitudes, the transformation cannot be driven forward. Research on digital transformation competencies in the field of companies is limited and little evidence exists on which digital competencies, and skills are particularly important for companies. In this study, a systematic literature review was used to identify digital competencies and attitudes and classify them into six categories. With a focus group discussion, four digitalisation experts evaluated them by classifying and prioritising the competencies and attitudes on the pre-defined classifications. The results show that the majority of the identified competencies and attitudes are crucial for both managers and employees. For this purpose, the personal competencies, digital mindset and personality traits should be considered separately in order to investigate correlations in future research.