Counter-clock world : How planning backwards helps in moving forward in collapsing environments
Stutz, C., Ainamo, A., & Lamberg, J.-A. (2021). Counter-clock world : How planning backwards helps in moving forward in collapsing environments. M@n@gement, 24(1), 17-30. https://doi.org/10.37725/mgmt.v24i1.4518
DisciplineTaloushistoriaResponsible Management, Learning, Digitalization & StrategyStrategia ja yrittäjyysKestävä liiketoiminta ja talous (painoala)Basic or discovery scholarshipEconomic HistoryResponsible Management, Learning, Digitalization & StrategyStrategy and EntrepreneurshipSustainable Business and Economy (focus area)Basic or discovery scholarship
© 2021 Stutz et al.
Research on corporate decline and turnarounds as well as the strategic use of history have so far remained two separate research fields. We integrate these two fields with a thought experiment, proposing ways in which strategists can work with, and through time in managing and turning around declines. Our thought experiment involves two very different types of analogies: a textual one from Philip K. Dick’s science fiction novels, on the one hand, and a visual one from Einsteinian relativity science, on the other hand. Inspired and informed by these different conceptualizations of the past and time, we develop four forms of backward strategizing to successfully manage a struggling corporation on the brink of environmental collapse. The strategic options, presuming that managers are historically conscious agents embedded in time, direct corporations to go back in history, in actual terms, or in a fictional or mythological one – and thus to initiate a past-related rebirth. By offering a more nuanced and complex understanding of temporality and history, our perspective urges scholars to further unpack historical dimensions in managerial cognition of time. ...
PublisherAssociation Internationale de Management Stratégique (AIMS)
science fiction organizational decline and collapse strategic renewal and corporate turnaround management uses of the past analogical reasoning history and temporality tieteiskirjallisuus laskusuhdanne yritykset uudistaminen historia relativismi strateginen suunnittelu historiatietoisuus menneisyys tulevaisuus
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- Kauppakorkeakoulu 
Related funder(s)Academy of Finland
Funding program(s)Academy Project, AoF
Additional information about fundingThe authors would like to thank M@n@gement Editor Thomas Roulet, Kalle Pajunen, Mirva Peltoniemi, Henrikki Tikkanen, and the three anonymous reviewers for their constructive comments. The development of the paper also benefited from presentations at SMS 2010 Finland Special Conference, and workshops at Universities of Jyväskylä and Aalto. The first and third author received funding from the Academy of Finland for this project, and the second author from Kaute Foundation, Wihuri Foundation, and LSR Foundation for Economic Foundation. ...
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