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dc.contributor.authorHolopainen, Jani
dc.contributor.authorMattila, Osmo
dc.contributor.authorPöyry, Essi
dc.contributor.authorParvinen, Petri
dc.contributor.authorTuunanen, Tuure
dc.date.accessioned2021-07-08T06:48:49Z
dc.date.available2021-07-08T06:48:49Z
dc.date.issued2020
dc.identifier.citationHolopainen, J., Mattila, O., Pöyry, E., Parvinen, P., & Tuunanen, T. (2020). Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales. In <i>Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020)</i> (pp. 1520-1529). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. <a href="https://doi.org/10.24251/HICSS.2020.187" target="_blank">https://doi.org/10.24251/HICSS.2020.187</a>
dc.identifier.otherCONVID_98923678
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/77052
dc.description.abstractThis study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies and theory-ingrained design artifacts. We coin this framework as Stakeholder Strategy and Design Alignment (SSDA). As an application area, we concentrate on a Virtual Reality (VR) application designed for marketing and sales purposes. The empirical testing of the framework shows that the marketing and sales potential of the application are, indeed, perceived very differently among three stakeholder groups: company representatives, developers and customers. In addition to the introduction of a new DSR framework, the study sheds light to the applicability of VR technologies for marketing and sales use.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Hawai'i at Manoa
dc.relation.ispartofProceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020)
dc.relation.ispartofseriesProceedings of the Annual Hawaii International Conference on System Sciences
dc.relation.urihttp://hdl.handle.net/10125/63926
dc.rightsCC BY-NC-ND 4.0
dc.subject.otherMixed, Augmented, and Virtual Reality: Co-designed Services and Applications
dc.subject.otherdesign science research
dc.subject.othermarketing
dc.subject.othersales
dc.subject.otherstakeholder alignment
dc.subject.othervirtual reality
dc.titleStakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202107084238
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-0-9981331-3-3
dc.description.reviewstatuspeerReviewed
dc.format.pagerange1520-1529
dc.relation.issn1530-1605
dc.type.versionpublishedVersion
dc.rights.copyright© Authors, 2020
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceHawaii International Conference on System Sciences
dc.subject.ysosidosryhmät
dc.subject.ysovirtuaalitodellisuus
dc.subject.ysodigitaalinen markkinointi
dc.subject.ysomarkkinointi
dc.subject.ysomyyntityö
dc.subject.ysomarkkinointiviestintä
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8776
jyx.subject.urihttp://www.yso.fi/onto/yso/p7990
jyx.subject.urihttp://www.yso.fi/onto/yso/p23942
jyx.subject.urihttp://www.yso.fi/onto/yso/p5878
jyx.subject.urihttp://www.yso.fi/onto/yso/p15971
jyx.subject.urihttp://www.yso.fi/onto/yso/p6988
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.24251/HICSS.2020.187


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CC BY-NC-ND 4.0
Except where otherwise noted, this item's license is described as CC BY-NC-ND 4.0