#SomeAgents dataset
Luoma-aho, Vilma. #SomeAgents dataset. V. 31.12.2019. 10.17011/jyx/dataset/75254
Tekijät
Pääsyrajoitukset
Whole dataset will be available after embargo period.
Tekijänoikeudet
Luoma-aho, Vilma
The study data were obtained through an online survey conducted in Finland and the UK to study social media, brands and its effects on young people aged 15–30. The online survey resulted in a total of 2,674 responses, all the corresponding respondents reported using social media. The data were gathered in the spring of 2019 through a survey company Suomen Online tutkimus utilizing an online panel. The data were anonymous, and consisted only of those individuals reporting to use social media. The data consists of multiple choice questions and open ended questions. Data was collected utilizing both established survey measurement tools (eg. social media attitude scale, parasocial interaction scale) and statements built especially for this data collection
Data files will be published in 2023.
Julkaisija
Jyväskylän yliopisto, University of JyväskyläAsiasanat
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Tutkimusdata [277]
Lisenssi
Ellei muuten mainita, aineiston lisenssi on In Copyright
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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'You really are a great big sister’ : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna; Munnukka, Juha; Maity, Devdeep; Luoma-aho, Vilma (Taylor & Francis, 2020)This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring ... -
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Tan, Teck Ming; Luoma-aho, Vilma; Salo, Jari (Elsevier BV, 2021)This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with ... -
The Process of Selecting Influencers for Marketing Purposes in an Organisation
Huttula, Tia; Karjaluoto, Heikki (Springer, 2023)Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with ... -
Unrequited love? : A mixed-methods study of parasocial engagement with social media influencers
Tyrväinen, Olli; Karjaluoto, Heikki (Elsevier, 2025)Companies increasingly use social media influencers to engage with consumers and to promote their products. However, despite growing research interest in these parasocial relationships, the nature of parasocial engagement ... -
Growing influencer credibility to drive endorsement effectiveness : A literature review
Nguyen, Chuong H. B.; Mero, Joel; Karjaluoto, Heikki (EuroMed Press, 2022)In contrast to the growth of influencer marketing during the pandemic (Ward, 2021), trust has declined globally, especially for social media (Edelman Trust Barometer, 2021). This has great implications for influencer ...
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