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dc.contributor.authorLuoma-aho, Vilma
dc.date.accessioned2021-04-30T08:13:58Z
dc.date.available2021-04-30T08:13:58Z
dc.identifier.citationLuoma-aho, Vilma. #SomeAgents dataset. V. 31.12.2019. 10.17011/jyx/dataset/75254
dc.identifier.otherjyu.resd.68030413
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/75254
dc.description.abstractThe study data were obtained through an online survey conducted in Finland and the UK to study social media, brands and its effects on young people aged 15–30. The online survey resulted in a total of 2,674 responses, all the corresponding respondents reported using social media. The data were gathered in the spring of 2019 through a survey company Suomen Online tutkimus utilizing an online panel. The data were anonymous, and consisted only of those individuals reporting to use social media. The data consists of multiple choice questions and open ended questions. Data was collected utilizing both established survey measurement tools (eg. social media attitude scale, parasocial interaction scale) and statements built especially for this data collection Data files will be published in 2023.en
dc.language.isoeng
dc.language.isofin
dc.publisherJyväskylän yliopistofi
dc.rightsIn Copyrighten
dc.subject.other#socialMedia #youngPeople
dc.title#SomeAgents dataseten
dc.typedataset
dc.identifier.urnURN:NBN:fi:jyu-202104302570
dc.contributor.tiedekuntaDepartment of Communicationen
dc.contributor.tiedekuntaViestintätieteiden laitosfi
dc.identifier.doi10.17011/jyx/dataset/75254
dc.rights.copyrightLuoma-aho, Vilma
dc.subject.ysotrusten
dc.subject.ysoluottamusfi
dc.subject.ysobränditfi
dc.subject.ysobrandsen
dc.subject.ysonuoretfi
dc.subject.ysovaikuttajamarkkinointifi
dc.subject.ysoinfluencer marketingen
dc.subject.ysoyoung peopleen
dc.subject.ysoläpinäkyvyysfi
dc.subject.ysosocial mediaen
dc.subject.ysotransparencyen
dc.subject.ysososiaalinen mediafi
jyx.subject.urihttp://www.yso.fi/onto/yso/p1725
jyx.subject.urihttp://www.yso.fi/onto/yso/p11617
jyx.subject.urihttp://www.yso.fi/onto/yso/p23851
jyx.subject.urihttp://www.yso.fi/onto/yso/p39096
jyx.subject.urihttp://www.yso.fi/onto/yso/p12622
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/
dc.rights.accessrightsWhole dataset will be available after embargo period.en
dcterms.publisherUniversity of Jyväskyläen


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