Näytä suppeat kuvailutiedot

dc.contributor.authorLavoye, Virginie
dc.contributor.authorMero, Joel
dc.contributor.authorTarkiainen, Anssi
dc.date.accessioned2021-03-31T05:22:05Z
dc.date.available2021-03-31T05:22:05Z
dc.date.issued2021
dc.identifier.citationLavoye, V., Mero, J., & Tarkiainen, A. (2021). Consumer behavior with augmented reality in retail : a review and research agenda. <i>International Review of Retail, Distribution and Consumer Research</i>, <i>31</i>(3), 299-329. <a href="https://doi.org/10.1080/09593969.2021.1901765" target="_blank">https://doi.org/10.1080/09593969.2021.1901765</a>
dc.identifier.otherCONVID_52598743
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/74898
dc.description.abstractDriven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about negative effects of AR usage. The contribution is a systematic literature review and a conceptual framework covering the most important consumer behaviors with AR and their brand-related, transactional, and technology-related outcomes. In addition, this paper adopts a holistic view to propose future research directions and emphasize the need for more research on social augmented reality.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesInternational Review of Retail, Distribution and Consumer Research
dc.rightsIn Copyright
dc.subject.otheraugmented reality
dc.subject.otherretail experience
dc.subject.otherself
dc.subject.otherdecision-making
dc.titleConsumer behavior with augmented reality in retail : a review and research agenda
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202103312230
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_dcae04bc
dc.description.reviewstatuspeerReviewed
dc.format.pagerange299-329
dc.relation.issn0959-3969
dc.relation.numberinseries3
dc.relation.volume31
dc.type.versionacceptedVersion
dc.rights.copyright© 2021 Taylor & Francis
dc.rights.accesslevelopenAccessfi
dc.subject.ysokäyttöönotto
dc.subject.ysopersonointi
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysovähittäiskauppa
dc.subject.ysolisätty todellisuus
dc.subject.ysosystemaattiset kirjallisuuskatsaukset
dc.subject.ysokirjallisuuskatsaukset
dc.subject.ysoverkkokauppa
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p17832
jyx.subject.urihttp://www.yso.fi/onto/yso/p21894
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p14002
jyx.subject.urihttp://www.yso.fi/onto/yso/p25016
jyx.subject.urihttp://www.yso.fi/onto/yso/p29683
jyx.subject.urihttp://www.yso.fi/onto/yso/p7595
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1080/09593969.2021.1901765
dc.type.okmA2


Aineistoon kuuluvat tiedostot

Thumbnail

Aineisto kuuluu seuraaviin kokoelmiin

Näytä suppeat kuvailutiedot

In Copyright
Ellei muuten mainita, aineiston lisenssi on In Copyright