Constructions, Claims, Resonance, Reflexivity : Language and Market Categorization
Granqvist, N., & Siltaoja, M. (2020). Constructions, Claims, Resonance, Reflexivity : Language and Market Categorization. Organization Theory, 1(4), Article 1-32. https://doi.org/10.1177/2631787720968561
Published inOrganization Theory
DisciplineKestävä liiketoiminta ja talous (painoala)Sustainable BusinessYritysten ympäristöjohtaminenResponsible Management, Leardership, Digitalization & StrategyBasic or discovery scholarshipSustainable Business and Economy (focus area)Sustainable BusinessCorporate Environmental ManagementResponsible Management, Leardership, Digitalization & StrategyBasic or discovery scholarship
© The Author(s) 2020
Studies on market categorization exhibit substantial agreement that language plays a central role in articulating and constructing meanings among market participants and crafting consensus to produce a collective of interacting market actors. The purpose of this paper is to take stock of the growing body of research on language and market categories. This review has two aims. We begin by identifying how scholars have applied a variety of language constructs in category research, providing an understanding of the differences between these constructs and elaborating their uses and functions in the studies on market categorization. The second part of the review then provides a detailed analysis of the applications of these constructs in empirical studies addressing various situations and settings for categorization. We conclude the review by providing a synthesis of the role of language in market categorization and discuss avenues for future research.
Publication in research information system
MetadataShow full item record
- Kauppakorkeakoulu 
Related funder(s)Academy of Finland
Funding program(s)Academy Project, AoF
Additional information about fundingThe second author has been supported by the Academy of Finland, grant number 296699.
Showing items with similar title or keywords.
Tuovinen, Nina (2017)Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s ...
The dynamics of (de)stigmatisation : boundary construction in the nascent category of organic farming Siltaoja, Marjo Elisa; Lähdesmäki, Merja; Granqvist, Nina; Kurki, Sami; Puska, Petteri; Luomala, Harri (Sage Publications, 2020)This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined ...
Grobys, Klaus; Junttila, Juha; Kolari, James W.; Sapkota, Niranjan (Elsevier, 2021)This paper investigates the volatility processes of stablecoins and their potential stochastic interdependencies with Bitcoin volatility. We employ a novel approach to choose the optimal combination for the power law ...
Tiaga, Jacqueline (2018)One of the most significant causes of the growing climate change crisis and a major user of water, land, and energy resources is the conventional mass production of meat. Hence, more sustainable alternatives for meat ...
Mercury beats Minerva? : essays on the accelerating impact of market logic permeating higher education Juusola, Katariina (University of Jyväskylä, 2015)