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dc.contributor.authorBrand, C. O.
dc.contributor.authorHeap, S.
dc.contributor.authorMorgan, T. J. H.
dc.contributor.authorMesoudi, A.
dc.date.accessioned2020-08-03T06:11:51Z
dc.date.available2020-08-03T06:11:51Z
dc.date.issued2020
dc.identifier.citationBrand, C. O., Heap, S., Morgan, T. J. H., & Mesoudi, A. (2020). The emergence and adaptive use of prestige in an online social learning task. <i>Scientific Reports</i>, <i>10</i>(1), Article 12095. <a href="https://doi.org/10.1038/s41598-020-68982-4" target="_blank">https://doi.org/10.1038/s41598-020-68982-4</a>
dc.identifier.otherCONVID_41669342
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/71309
dc.description.abstractPrestige-biased social learning occurs when individuals preferentially learn from others who are highly respected, admired, copied, or attended to in their group. This form of social learning is argued to reflect novel forms of social hierarchy in human societies, and, by providing an efficient short-cut to acquiring adaptive information, underpin the cumulative cultural evolution that has contributed to our species' ecological success. Despite these potentially important consequences, little empirical work to date has tested the basic predictions of prestige-biased social learning. Here we provide evidence supporting the key predictions that prestige-biased social learning is used when it constitutes an indirect cue of success, and when success-biased social learning is unavailable. We ran an online experiment (n=269) in which participants could copy each other in real-time to score points on a general-knowledge quiz. Our implementation of 'prestige' was the number of times someone had previously been copied by others. Importantly, prestige was an emergent property of participants' behaviour during the experiment; no deception or manipulation of prestige was employed at any time. We found that, as predicted, participants used prestige-biased social learning when the prestige cue was an indirect cue of success, and when direct success information was unavailable. This highlights how people flexibly and adaptively employ social learning strategies based on the reliability of the information that such strategies provide.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherNature Publishing Group
dc.relation.ispartofseriesScientific Reports
dc.rightsCC BY 4.0
dc.subject.othersocial learning
dc.subject.otherprestige
dc.subject.otherbehavioral ecology
dc.subject.othercultural evolution
dc.titleThe emergence and adaptive use of prestige in an online social learning task
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202008035457
dc.contributor.laitosBio- ja ympäristötieteiden laitosfi
dc.contributor.laitosDepartment of Biological and Environmental Scienceen
dc.contributor.oppiaineEkologia ja evoluutiobiologiafi
dc.contributor.oppiaineEcology and Evolutionary Biologyen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.relation.issn2045-2322
dc.relation.numberinseries1
dc.relation.volume10
dc.type.versionpublishedVersion
dc.rights.copyright© The Author(s) 2020
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber31-233
dc.relation.grantnumber258385
dc.subject.ysososiaalinen oppiminen
dc.subject.ysoarvostus
dc.subject.ysokulttuurievoluutio
dc.subject.ysoevoluutiopsykologia
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p16193
jyx.subject.urihttp://www.yso.fi/onto/yso/p15140
jyx.subject.urihttp://www.yso.fi/onto/yso/p8279
jyx.subject.urihttp://www.yso.fi/onto/yso/p9373
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1038/s41598-020-68982-4
dc.relation.funderKoneen Säätiöfi
dc.relation.funderSuomen Akatemiafi
dc.relation.funderKone Foundationen
dc.relation.funderAcademy of Finlanden
jyx.fundingprogramSäätiöfi
jyx.fundingprogramAkatemiatutkijan tehtävä, SAfi
jyx.fundingprogramFoundationen
jyx.fundingprogramResearch post as Academy Research Fellow, AoFen
jyx.fundinginformationThis research was supported by The Leverhulme Trust (Grant No. RPG-2016-122 awarded to AM) and by the Kone Foundation (Grant 31-233), the Academy of Finland (Grant 258385), and the Centre of Excellence in Biological Interactions.


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