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dc.contributor.advisorLahti, Malgorzata
dc.contributor.authorLe, Nhi Phuoc Thuc
dc.date.accessioned2020-06-22T11:08:39Z
dc.date.available2020-06-22T11:08:39Z
dc.date.issued2020
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/70110
dc.description.abstractThe fields of development communication and intercultural communication have both undergone important paradigm shifts. While development communication strives for empowerment, intercultural communication tries to transcend differences and essentialism. This study examines the visual communication of an international non-governmental organisation (NGO), Street Football World (SFW), through their images on Instagram. At the same time, it also takes into account both empowerment from development communication and critical cosmopolitanism from intercultural communication. The focus of this study is to explore the interplay of paradigm shifts in both fields in reflected in SFW’s Instagram activity. It also aims to see how Instagram, as a social media platform, aids empowerment. The study used qualitative visual content analysis with the help of tabulation to analyse a total of 113 static Instagram images on SFW’s official Instagram page from January to April 2018. The findings show that there are three main themes that are interwoven in each of SFW’s images: equality, togetherness and positive outlook (or “count smiles, not goals”). The elements of the images and these themes together reflect the new perspectives in both communication fields. It also shows how the affordances of Instagram are beneficial in helping an international organisation like SFW in conveying empowered participation.en
dc.format.extent58
dc.language.isoen
dc.subject.othercritical cosmopolitanism
dc.titleFootball for Empowerment : The Interplay of Empowerment and Critical Cosmopolitanism in Street Football World’s Instagram Images
dc.identifier.urnURN:NBN:fi:jyu-202006224304
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaHumanistis-yhteiskuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanities and Social Sciencesen
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineKulttuurienvälinen viestintäfi
dc.contributor.oppiaineMaster's Degree Programme in Intercultural Communicationen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi3134
dc.subject.ysokehitys
dc.subject.ysovoimaantuminen
dc.subject.ysojalkapallo
dc.subject.ysososiaalinen media
dc.subject.ysokulttuurienvälinen viestintä
dc.subject.ysojalkapallo
dc.subject.ysokansalaisjärjestöt
dc.subject.ysoInstagram
dc.subject.ysodevelopment (passive)
dc.subject.ysoempowerment
dc.subject.ysofootball
dc.subject.ysosocial media
dc.subject.ysointercultural communication
dc.subject.ysofootball
dc.subject.ysonon-governmental organisations
dc.subject.ysoInstagram


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