Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
Mali, Eveliina; Paananen, Tiina; Frank, Lauri; Makkonen, Markus (RWTH Aachen, 2022)This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The ... -
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu (Elsevier, 2020)This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. The study develops eight hypotheses which are tested using two survey ... -
The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland
Makkonen, Markus; Frank, Lauri; Paananen, Tiina; Holkkola, Matilda; Kemppainen, Tiina (University of Maribor, 2023)Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly ... -
Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention
Holkkola, Matilda; Nyrhinen, Jussi; Makkonen, Markus; Frank, Lauri; Karjaluoto, Heikki; Wilska, Terhi-Anna (Association for Information Systems, 2023)This study investigates how consumers’ omnichannel self-efficacy and showrooming behavior affect the perceived channel integration of a retailer and how perceived channel integration affects consumers’ revisit intention. ... -
Omnichannel experience : Towards successful channel integration in retail
Tyrväinen, Olli; Karjaluoto, Heikki (Westburn Publishers Ltd., 2019)This study examines omnichannel experiences in retail. The retail market has changed significantly since digitalisation: internet markets reveal price differences, provide product information, and offer comparison ...
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