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dc.contributor.authorValentini, Chiara
dc.contributor.editorSriramesh, Krishnamurthy
dc.contributor.editorVerčič, Dejan
dc.date.accessioned2020-04-17T12:32:23Z
dc.date.available2021-04-21T21:35:08Z
dc.date.issued2020
dc.identifier.citationValentini, C. (2020). The European Union and Its Public Relations : Context, Actions, and Challenges of a Supranational Polity. In K. Sriramesh, & D. Verčič (Eds.), <i>The Global Public Relations Handbook : Theory, Research, and Practice</i> (3rd Edition., pp. 120-130). Routledge. <a href="https://doi.org/10.4324/9781315173290-11" target="_blank">https://doi.org/10.4324/9781315173290-11</a>
dc.identifier.otherCONVID_28840183
dc.identifier.otherTUTKAID_80202
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/68592
dc.description.abstractThe European Union (EU) is the most advanced regional political and economic entity in the world. Since the Maastricht Treaty in 1992, the EU has gained increasing power in enacting new legislation in Europe, and has become a key player in international and trade relations. The EU as a supranational polity comprises different types of organizations that daily employ communication as a strategic means to establish relationships with different publics. This chapter presents and discusses the context, the actions, and the challenges faced by the EU in communicating to and with its diverse publics. Particularly, it shows how public relations and communication activities have played a key role in fostering mutual and beneficial relationships between the EU institutions and nation-states, their citizens, and other key publics, as well as international relations between the EU and non-EU countries. It offers insights and reflections on the EU and its global public relations efforts by showing the complexity of conceptualizing, developing, and implementing strategic communications in a multicultural environment.en
dc.format.extent366
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofThe Global Public Relations Handbook : Theory, Research, and Practice
dc.subject.otherEuroopan unioni
dc.subject.otherEuropean Union
dc.titleThe European Union and Its Public Relations : Context, Actions, and Challenges of a Supranational Polity
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202004082709
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2020-04-08T12:15:02Z
dc.relation.isbn978-1-138-04314-5
dc.description.reviewstatuspeerReviewed
dc.format.pagerange120-130
dc.type.versionacceptedVersion
dc.rights.copyright© 2020 Taylor & Francis
dc.rights.accesslevelopenAccessfi
dc.subject.ysopoliittinen viestintä
dc.subject.ysosuhdetoiminta
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p13723
jyx.subject.urihttp://www.yso.fi/onto/yso/p14294
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781315173290-11


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