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Adapting and Validating Scale of Customer Engagement in Online Travel Communities

dc.contributor.authorMkumbo, Peter J.
dc.contributor.authorUkpabi, Dandison C.
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2020-04-07T07:09:14Z
dc.date.available2020-04-07T07:09:14Z
dc.date.issued2020
dc.identifier.citationMkumbo, P. J., Ukpabi, D. C., & Karjaluoto, H. (2020). Adapting and Validating Scale of Customer Engagement in Online Travel Communities. <i>European Journal of Tourism Research</i>, <i>25</i>, Article 2501. <a href="https://doi.org/10.54055/ejtr.v25i.416" target="_blank">https://doi.org/10.54055/ejtr.v25i.416</a>
dc.identifier.otherCONVID_35183048
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/68474
dc.description.abstractIncreasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherVarna University of Management
dc.relation.ispartofseriesEuropean Journal of Tourism Research
dc.relation.urihttp://ejtr.vumk.eu/index.php/volume25/741-v25rp2501
dc.rightsCC BY 4.0
dc.subject.othercustomer engagement
dc.subject.otheronline travel communities
dc.subject.otherpsychometric scale development and validation
dc.titleAdapting and Validating Scale of Customer Engagement in Online Travel Communities
dc.typeresearch article
dc.identifier.urnURN:NBN:fi:jyu-202004072689
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn1994-7658
dc.relation.volume25
dc.type.versionpublishedVersion
dc.rights.copyright© 2020 The Author(s)
dc.rights.accesslevelopenAccessfi
dc.type.publicationarticle
dc.subject.ysomatkailu
dc.subject.ysositoutuminen (toiminta)
dc.subject.ysoverkkoyhteisöt
dc.subject.ysoasiakkaat
dc.subject.ysopsykometriikka
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p3917
jyx.subject.urihttp://www.yso.fi/onto/yso/p13419
jyx.subject.urihttp://www.yso.fi/onto/yso/p23472
jyx.subject.urihttp://www.yso.fi/onto/yso/p3294
jyx.subject.urihttp://www.yso.fi/onto/yso/p6328
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.54055/ejtr.v25i.416
jyx.fundinginformationThis study benefitted from the grant to the second author by the Jenny and Antti Wihuri Foundation, Finland (Grant Number – 00180408)
dc.type.okmA1


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