Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups
Kemell, K.-K., Ventilä, E., Kettunen, P., & Mikkonen, T. (2019). Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups. In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, & P. Abrahamsson (Eds.), ICSOB 2019 : 10th International Conference of Software Business (pp. 369-377). Springer. Lecture Notes in Business Information Processing, 370. https://doi.org/10.1007/978-3-030-33742-1_29
Published inLecture Notes in Business Information Processing
© Springer Nature Switzerland AG 2019
It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in uncertain circumstances, so making the right decision is crucial to successful business. However, little currently exists in the way of empirical studies into this supposed uncertainty. In this paper, we study decision-making in early-stage software startups by means of a single, in-depth case study. Based on our data, we argue that software startups do not work in a chaotic environment, nor are they characterized by unique uncertainty unlike that experienced by other firms.
Parent publication ISBN978-3-030-33741-4
ConferenceInternational Conference on Software Business
Is part of publicationICSOB 2019 : 10th International Conference of Software Business
Publication in research information system
MetadataShow full item record
Showing items with similar title or keywords.
Kemell, Kai-Kristian; Nguyen-Duc, Anh; Wang, Xiaofeng; Risku, Juhani; Abrahamsson, Pekka (Springer, 2020)Software startups need to work in a systematic fashion just like mature organizations. However, existing software engineering methods and practices are not aimed at software startups. They do not account for the business ...
Assyne, Nana; Wiafe, Isaac (Springer, 2019)Current literature suggests that engineering activities of software engineering and software startup engineering differ. Thus, there is the need to elicit competencies specific for software startup engineering. This paper ...
Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka (Springer, 2020)Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is ...
Kemell, Kai-Kristian; Feshchenko, Polina; Himmanen, Joonas; Hossain, Abrar; Jameel, Furqan; Puca, Raffaele Luigi; Vitikainen, Teemu; Kultanen, Joni; Risku, Juhani; Impiö, Johannes; Sorvisto, Anssi; Abrahamsson, Pekka (ACM, 2019)Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices ...
Kemell, Kai-Kristian; Wang, Ziaofeng; Nguyen-Duc, Anh; Grendus, Jason; Abrahamsson, Pekka (Springer, 2020)Metrics can be used by firms to make more objective decisions based on data. Software startups in particular are characterized by the uncertain or even chaotic nature of the contexts in which they operate. Using data in ...