Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups
Kemell, Kai-Kristian; Ventilä, Eveliina; Kettunen, Petri; Mikkonen, Tommi (2019). Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups. In Hyrynsalmi, Sami; Suoranta, Mari; Nguyen-Duc, Anh; Tyrväinen, Pasi; Abrahamsson, Pekka (Eds.) ICSOB 2019 : 10th International Conference of Software Business, Lecture Notes in Business Information Processing, 370. Cham: Springer, 369-377. DOI: 10.1007/978-3-030-33742-1_29
Published inLecture Notes in Business Information Processing
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It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in uncertain circumstances, so making the right decision is crucial to successful business. However, little currently exists in the way of empirical studies into this supposed uncertainty. In this paper, we study decision-making in early-stage software startups by means of a single, in-depth case study. Based on our data, we argue that software startups do not work in a chaotic environment, nor are they characterized by unique uncertainty unlike that experienced by other firms.