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dc.contributor.authorDrandrova, Anastasia
dc.date.accessioned2019-12-11T11:47:41Z
dc.date.available2019-12-11T11:47:41Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66748
dc.description.abstractStrategic communication is relatively new concept that originates in Unites States. Despite, functions of the concept are highly applied in various fields. Strategic communication is well studied in Western world, while Russian understanding of the concept are poor. For this reason, this study is aimed to provide Russian academic understanding of strategic communication. In the context of Russia, there is not generally accepted understanding of strategic communication (Filatova and Bolgov, 2018). In order to solve this problem a several academic articles written by Russian scholars were considered and analyzed. It allowed to formulate a general Russian academic understanding of the concept, identify application fields and communication channels. Different forms of strategic communications suggested by Russian scholars are considered in this study. Public diplomacy is estimated as one of the most effective and widely used form of strategic communication. Therefore, a practical application of public diplomacy in Russia was considered by the case: XXIX Winter Universiade in Krasnoyarsk. Issue arena analysis was applied in order to analyze the practical case. All four levels of analysis were considered and discussed. Received results were supported and confirmed by the theory that allowed to answer the research question and make final conclusions.en
dc.format.extent90
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherstrategic communication
dc.subject.otherissue arena
dc.subject.otherRussia
dc.subject.otherpublic diplomacy
dc.titleRussian understanding of strategic communication
dc.identifier.urnURN:NBN:fi:jyu-201912115213
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineCorporate Communicationen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi2043
dc.subject.ysoviestintä
dc.subject.ysoviestintästrategiat
dc.subject.ysojoukkoviestimet
dc.subject.ysoviestintätutkimus
dc.subject.ysoorganisaatioviestintä
dc.subject.ysosisäinen viestintä
dc.subject.ysotiedotustutkimus
dc.subject.ysocommunication
dc.subject.ysocommunication strategies
dc.subject.ysomass media
dc.subject.ysocommunication studies
dc.subject.ysoorganisational communication and public relations
dc.subject.ysointernal communication
dc.subject.ysocommunications research
dc.format.contentfulltext
dc.rights.accessrightsTekijä ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyväskylän yliopiston kirjaston arkistotyösemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..fi
dc.rights.accessrightsThe author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).en
dc.type.okmG2


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