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dc.contributor.authorLuoma-aho, Vilma
dc.contributor.authorCanel, Maria-José
dc.contributor.authorSanders, Karen
dc.contributor.editorSriramesh, Krishnamurthy
dc.contributor.editorVerčič, Dejan
dc.date.accessioned2019-12-10T12:54:16Z
dc.date.available2019-12-10T12:54:16Z
dc.date.issued2020
dc.identifier.citationLuoma-aho, V., Canel, M.-J., & Sanders, K. (2020). Global Public Sector and Political Communication. In K. Sriramesh, & D. Verčič (Eds.), <i>The Global Public Relations Handbook : Theory, Research, and Practice</i> (3rd Edition., pp. 111-119). Routledge. <a href="https://doi.org/10.4324/9781315173290-10" target="_blank">https://doi.org/10.4324/9781315173290-10</a>
dc.identifier.otherCONVID_33285556
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66708
dc.description.abstractPublic and political organizations exist to maintain societies in more or less democratic settings. Both political and public sector organizations have traditionally been blamed for several ills in society including inefficiency, bureaucracy, serving their own needs above others’ and corruption. Though each public sector and political organization is a product of its own time and environment, there seem to be certain global trends that challenge them: rapid change, use of social media, citizen diversity, and novel forms of citizen activism for example question the more traditional means of communication. How public entities and politicians communicate with citizens and publics is of strategic importance: there is a global need to change from one-way information provision toward ongoing dialogue. This chapter looks at public sector and political communication globally. Despite their central task in society, partly due to the complex setting, short-term election cycles, diverse stakeholders, and slightly negative sector reputation, many communication efforts of public and political organizations fail. Though communication alone cannot solve the many sector-related challenges, this chapter analyzes public and political communication and reflects how public and political organizations could better utilize communication to improve their functions.en
dc.format.extent366
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofThe Global Public Relations Handbook : Theory, Research, and Practice
dc.rightsIn Copyright
dc.titleGlobal Public Sector and Political Communication
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201912105176
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-1-138-04314-5
dc.description.reviewstatuspeerReviewed
dc.format.pagerange111-119
dc.type.versionacceptedVersion
dc.rights.copyright© 2019 Taylor & Francis
dc.rights.accesslevelopenAccessfi
dc.subject.ysosuhdetoiminta
dc.subject.ysopoliittinen viestintä
dc.subject.ysojulkinen sektori
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p14294
jyx.subject.urihttp://www.yso.fi/onto/yso/p13723
jyx.subject.urihttp://www.yso.fi/onto/yso/p7104
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781315173290-10


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