Making Sense or Betting on the Future? : Identifying Antenarratives of AI projects in a Large Financial Organization
Poudel, Dinesh (2019). Making Sense or Betting on the Future? : Identifying Antenarratives of AI projects in a Large Financial Organization. Electronic Journal of Business Ethics and Organization Studies, 24 (2), 20-33. http://ejbo.jyu.fi/pdf/ejbo_vol24_no2_pages_20-33.pdf
© Business and Organization Ethics Network (BON), 2019
The future is uncertain, but what is certain is that we can make sense of the future through our ‘antenarratives’. In this study, I shed light on prospective sensemaking and apply the concept of antenarrative as a framework to identify how strategy practitioners make sense of AI projects. The empirical case organization is a large Finnish financial organization that aims to be a digital leader. The case organization is currently developing and implementing AI in its business operations, a recent and emerging wave in the financial business sector. Following a thematic analysis, the narratives that seem to either reflect positive (that promote) or negative (that impede) changes were examined. The results are twofold: practitioners ‘normalize change’ and ‘make meaning’ as positive prospective sensemaking, while as negative prospective sensemaking practitioners reflected on their ‘capability challenges’ and ‘dilemmas’.
PublisherJyväskylän yliopisto, Business and Organization Ethics Network (BON)