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dc.contributor.authorNissi, Riikka
dc.contributor.authorDlaske, Kati
dc.date.accessioned2019-11-08T11:01:20Z
dc.date.available2019-11-08T11:01:20Z
dc.date.issued2020
dc.identifier.citationNissi, R., & Dlaske, K. (2020). Empowerment as an affective-discursive technology in contemporary capitalism : insights from a play. <i>Critical Discourse Studies</i>, <i>17</i>(4), 447-467. <a href="https://doi.org/10.1080/17405904.2019.1649161" target="_blank">https://doi.org/10.1080/17405904.2019.1649161</a>
dc.identifier.otherCONVID_32217756
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66272
dc.description.abstractOver recent years, an increasing body of research in social and cultural studies has investigated the contemporary processes of social change from the point of view of affective capitalism. In this article, we take under scrutiny one of its technologies, namely, empowerment, by which we mean a state characterised by feelings of strength, ability and power that enable agency. More specifically, we investigate the way empowerment is presented in a cultural product, a play that tells a story about personnel training in a factory, shown in a city theatre in Finland. By linking recent theorisation of affective capitalism with an investigation of the intertextual and interdiscursive relations of the play, we analyse how the factory workers’ pursuit for good life through empowerment recycles and exploits the affective-discursive elements of sexual and spiritual awakening. In conclusion, we discuss the play as a reflection of and on contemporary social processes. By presenting empowerment as a technology employed to interpellate in particular female subjects, the play contributes to the critique of neoliberalism as a gendered project, with women as its ideal subjects.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesCritical Discourse Studies
dc.rightsIn Copyright
dc.subject.otheraffektiivinen kapitalismi
dc.subject.othercapitalism
dc.subject.otherempowerment
dc.subject.othergender
dc.subject.otherintertextuality
dc.subject.otherinterdiscursivity
dc.subject.othermultimodality
dc.subject.othertheatre
dc.titleEmpowerment as an affective-discursive technology in contemporary capitalism : insights from a play
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201911084790
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange447-467
dc.relation.issn1740-5904
dc.relation.numberinseries4
dc.relation.volume17
dc.type.versionacceptedVersion
dc.rights.copyright© 2019, Informa UK Limited, trading as Taylor & Francis Group
dc.rights.accesslevelopenAccessfi
dc.subject.ysokapitalismi
dc.subject.ysoteatteritaide
dc.subject.ysonäytelmät
dc.subject.ysomultimodaalisuus
dc.subject.ysosukupuoli
dc.subject.ysovaikuttaminen
dc.subject.ysovoimaantuminen
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p16573
jyx.subject.urihttp://www.yso.fi/onto/yso/p2625
jyx.subject.urihttp://www.yso.fi/onto/yso/p5000
jyx.subject.urihttp://www.yso.fi/onto/yso/p25633
jyx.subject.urihttp://www.yso.fi/onto/yso/p5291
jyx.subject.urihttp://www.yso.fi/onto/yso/p1657
jyx.subject.urihttp://www.yso.fi/onto/yso/p24516
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1080/17405904.2019.1649161


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