From Scarcity to Abundance : Food Waste Themes and Virtues in Agrarian and Mature Consumer Society
Uusitalo, O., & Takala, T. (2020). From Scarcity to Abundance : Food Waste Themes and Virtues in Agrarian and Mature Consumer Society. In E. Närvänen, N. Mesiranta, M. Mattila, & A. Heikkinen (Eds.), Food Waste Management : Solving the Wicked Problem (pp. 257-288). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-20561-4_10
DisciplineMarkkinointiJohtaminenBasic or discovery scholarshipMarketingManagement and LeadershipBasic or discovery scholarship
© The Authors, 2020
Uusitalo and Takala address the food waste problem as a societal phenomenon and examine ethical virtues, values linked to them and food practices in two different time periods: agrarian society (1885–1917) and mature consumer society (2008–2017), in Finland. They use data from newspapers to uncover how ethical principles can underpin understanding of the food waste phenomenon. The study shows how the virtues adopted by food chain actors guide their practices towards sustainable ways of handling excess food. While societal themes of food waste are changing, virtues and food practices are changing as well, but some deep-rooted societal virtues and values persist. The chapter concludes with recommendations of how to act out virtues in everyday food practices to control and reduce food waste.
Parent publication ISBN978-3-030-20560-7
Is part of publicationFood Waste Management : Solving the Wicked Problem
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