‘World-class’ fantasies : A neocolonial analysis of international branch campuses
Siltaoja, M., Juusola, K., & Kivijärvi, M. (2019). ‘World-class’ fantasies : A neocolonial analysis of international branch campuses. Organization, 26(1), 75-97. https://doi.org/10.1177/1350508418775836
DisciplineBasic or discovery scholarshipYritysten ympäristöjohtaminenBasic or discovery scholarshipCorporate Environmental Management
© the Authors, 2018.
In this article, we build on postcolonial studies and discourse analytical research exploring how the ‘world-class’ discourse as an ideology and a fantasy structures neocolonial relations in international branch campuses. We empirically examine how international branch campuses reproduce the fantasy of being so-called world-class operators and how the onsite faculty members identify with or resist this world-class fantasy through mimicry. Our research material originates from fieldwork conducted in business-school international branch campuses operating in the United Arab Emirates. Our findings show the ambivalent nature of mimicry towards the world-class fantasy to include both compliance and resistance. Our contributions are addressed to postcolonial management studies by discussing the ambivalent nature of mimicry in international branch campuses and the significance of grandiose constructions in organizations for neocolonial relations.
PublisherSage Publications Ltd.
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- Kauppakorkeakoulu 
Additional information about fundingThe authors would like to thank the editor, reviewers, participants in the AOM 2016 conference (CMS division) and Bobby Banerjee for their insightful comments for the earlier drafts. The support from the Finnish Institute for Educational Research as well as the Foundation for Economic Education, Finland is also gratefully acknowledged.
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