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dc.contributor.authorZanin-Lassila, Celia
dc.date.accessioned2019-01-04T08:38:55Z
dc.date.available2019-01-04T08:38:55Z
dc.date.issued2018
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/60900
dc.description.abstractFor large organisations, websites are the primary means to reach an audience and (re)present their brand(s). By investigating the way, the UNICEF country offices choose to represent themselves in various countries through their websites, I analyze how one brand (re)presents itself through its web page in various countries. With the idea of determining whether or not there are differences in between the websites of the Country offices, if there were differences in the brand image presented and if these differences could be linked to cultural differences in the target market of the websites. Two main differences were identified, in the way the brand decided to place its audience vis a vis of the brand (inclusive or exclusive) and in the storytelling that was chosen. There were differences in the way the brand constructed its identity and presented itself to its audiences in different countries and some of these differences could be linked to cultural aspects of a country.en
dc.format.extent78
dc.language.isoen
dc.subject.otherweb
dc.titleCultural ergonomics : an exploration of culture on websites
dc.identifier.urnURN:NBN:fi:jyu-201901041067
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaHumanistis-yhteiskuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanities and Social Sciencesen
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiainekulttuurienvälinen viestintäfi
dc.contributor.oppiaineMaster's Degree Programme in Intercultural Communicationen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi3134
dc.subject.ysobrändit
dc.subject.ysoWWW-sivut
dc.subject.ysovuorovaikutus
dc.subject.ysokulttuuri (toimintatavat)
dc.subject.ysobrands
dc.subject.ysoweb pages
dc.subject.ysointeraction
dc.subject.ysoculture
dc.rights.accessrightsTekijä ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyväskylän yliopiston kirjaston arkistotyösemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..fi
dc.rights.accessrightsThe author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).en


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