Cultural ergonomics : an exploration of culture on websites

Zanin-Lassila, Celia

1.9Mb

Authors

Zanin-Lassila, Celia

Date

2018

Discipline

kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication

Access restrictions

The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).

You can request a copy of this thesis here

Copyright

This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.

For large organisations, websites are the primary means to reach an audience and (re)present their brand(s). By investigating the way, the UNICEF country offices choose to represent themselves in various countries through their websites, I analyze how one brand (re)presents itself through its web page in various countries. With the idea of determining whether or not there are differences in between the websites of the Country offices, if there were differences in the brand image presented and if these differences could be linked to cultural differences in the target market of the websites. Two main differences were identified, in the way the brand decided to place its audience vis a vis of the brand (inclusive or exclusive) and in the storytelling that was chosen. There were differences in the way the brand constructed its identity and presented itself to its audiences in different countries and some of these differences could be linked to cultural aspects of a country.