EUROHERIT Policy Brief: Optimizing Communication, Multilingualism, and Networking in the EHL

Abstract

Efficient communication is important for the sustainability of cultural heritage schemes. Being a rather new action, the European Heritage Label (EHL) struggles with issues of visibility and wider recognition among European citizens, in part resulting from modest communication of the diverse actors within the action. To both increase the visibility of the EHL and promote efficient audience engagement, with an emphasis on multilingual representation of Europe’s diverse cultural heritage, we recommend concrete measures to improve coordinated communication among the EHL actors. Our recommendations consist of three thematic areas: communication, multilingualism, and networking.