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dc.contributor.authorBohlin, Erik
dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorHanafizadeh, Payam
dc.date.accessioned2018-04-25T09:39:10Z
dc.date.available2018-04-25T09:39:10Z
dc.date.issued2018
dc.identifier.citationBohlin, E., Shaikh, A. A., & Hanafizadeh, P. (2018). Social Network Banking : A Case Study of 100 Leading Global Banks. <i>International Journal of E-Business Research</i>, <i>14</i>(2), Article 1-13. <a href="https://doi.org/10.4018/IJEBR.2018040101" target="_blank">https://doi.org/10.4018/IJEBR.2018040101</a>
dc.identifier.otherCONVID_27935093
dc.identifier.otherTUTKAID_76990
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/57748
dc.description.abstractSocial media is widely recognized as a challenging new communication technology in both economic and social contexts. The present article explores how banks have exploited this technology in the range of consumer retail banking services offered by 100 leading global banks on the three major social networking sites (SNS): Facebook, Twitter, and YouTube. Viewing social network (SN) banking as a separate delivery channel and offering a working definition of SN banking, the article shows that banks have been more cautious than other businesses in using SNS. The available services are classified on nine main dimensions: marketing, financial education and advice, information support, customer support, sales representativeness, customer engagement, online recruitment, survey and polling, and other services. The scope of these SN banking services is for the most part non-cash-based. Conclusions, implications, and recommendations are discussed and future research priorities are identified.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherIGI Global
dc.relation.ispartofseriesInternational Journal of E-Business Research
dc.subject.othernetworks
dc.subject.otherbanking
dc.subject.otherbanks
dc.titleSocial Network Banking : A Case Study of 100 Leading Global Banks
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201804242354
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2018-04-24T15:15:11Z
dc.description.reviewstatuspeerReviewed
dc.relation.issn1548-1131
dc.relation.numberinseries2
dc.relation.volume14
dc.type.versionpublishedVersion
dc.rights.copyright© IGI Global, 2018. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.subject.ysososiaalinen media
dc.subject.ysoverkostot
dc.subject.ysopankkiala
dc.subject.ysopankit
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p5570
jyx.subject.urihttp://www.yso.fi/onto/yso/p15487
jyx.subject.urihttp://www.yso.fi/onto/yso/p1099
dc.relation.doi10.4018/IJEBR.2018040101


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