Media work in change : Understanding the role of media professionals in times of digital transformation and convergence
Malmelin, N., & Villi, M. (2017). Media work in change : Understanding the role of media professionals in times of digital transformation and convergence. Sociology Compass, 11 (7), e12494. doi:10.1111/soc4.12494
Published inSociology Compass
© 2017 John Wiley & Sons Ltd. This is a final draft version of an article whose final and definitive form has been published by Blackwell. Published in this repository with the kind permission of the publisher.
This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.