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Sharing media content in social media: The challenges and opportunities of user-distributed content (UDC)

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Villi, M., & Noguera-Vivo, J.-M. (2017). Sharing media content in social media: The challenges and opportunities of user-distributed content (UDC). Journal of Applied Journalism and Media Studies, 6(2), 207-223. https://doi.org/10.1386/ajms.6.2.207_1
Published in
Journal of Applied Journalism and Media Studies
Authors
Villi, Mikko |
Noguera-Vivo, José-Manuel
Date
2017
Discipline
JournalistiikkaJournalism
Copyright
© Intellect, 2017. This is a final draft version of an article whose final and definitive form has been published by Intellect. Published in this repository with the kind permission of the publisher.

 
The article explores the distribution of mass media content by the online audience that connects by using the different social platforms, such as Facebook, Twitter and WhatsApp. The focus is on the new and developing concept of user-distributed content (UDC). From the viewpoint of media organizations, UDC is a process by which the mass media converge with online social networks through the intentional use of social media services and platforms in an effort to expand the distribution of media content. UDC does not have a long trajectory as a study object in media studies. The study suggests that practices related to UDC can be more strongly incorporated into management and journalism in mainstream media organizations, and that the distribution of media content can rely increasingly on the communication structures among the online audience. In the review of the UDC practices, complimented with interviews with Spanish and Finnish journalists, practitioners can find keys for a better understanding of audience management as part of the content distribution process. ...
Publisher
Intellect Ltd.
ISSN Search the Publication Forum
2001-0818
Keywords
Finland Spain user-distributed content media content distribution media sisältö verkkojournalismi yleisö sosiaalinen media
DOI
https://doi.org/10.1386/ajms.6.2.207_1
URI

http://urn.fi/URN:NBN:fi:jyu-201706303196

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/27102316

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  • Humanistis-yhteiskuntatieteellinen tiedekunta [5201]

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